The time to start creating videos has come. For some, this is a total nightmare. For others, it’s your chance to really shine and set yourself apart from the other chiropractors in your area.
How can videos help you promote your office? What should they be about? How long should they be?
Today we’ll tackle these very questions, show you an example that I’m doing and then help you figure out how to create videos for yourself.
If you don’t yet have a picture of yourself on your website because you “just haven’t found one your happy with.” Then you’re in trouble. Many chiropractors I talk with don’t want to write an article, do public speaking, or even hold a health care class in their own office. To them, knowing that a video of them talking will be available on the internet for the world to see is a scary proposition.
For you (I hope), you’ll realize that this is your chance to let the public know who you are and what you’re about. It’s a great chance to share the valuable information you have in your head with the world around you. Even better, you’ll help potential new patients learn about you and feel a connection with you before they even enter your office.
When a potential new patient looks for a chiropractor in your town and most all have the same website (using a template site), don’t have a picture of themselves, and have nothing online like articles or videos — you become the obvious choice to see. Just like it should be! You are a confident doctor ready to help. You’re not hiding in your office, you’re transparent and the internet searcher loves this.
So what should your videos be about?
There’s the obvious topical choices, like: low back pain, headaches, neck pain, chiropractic for kids, chiropractic after an auto accident… stuff like that. My favorite way is to shoot quick videos based on questions patients ask. When you use this as your format, every day you are filled with ideas for new videos!
Questions like “How long will it take?” “Why do I have to come in 3 times per week?” “Can you adjust pregnant women?” can all turn into quick videos. These are all questions you’ve already answered dozens of times. Now you can put it down on a video and help others.
How long should the videos be?
The magic number seems to be 2 minutes. If the video is much longer than that, it had better be on a complex subject. If not, keep the video under 2 minutes. People will be far more likely to watch a 30 second video about “How long until I feel better?” than a 10-minute video about the benefits of chiropractic care.
How should I get started?
Buy a Flip video camera, and start shooting videos! The software is built into the camera, works for a PC or Mac, and has a super-easy user interface to help you get started. The part I like best? You can upload straight to Youtube right from the software without having to convert the footage into another format. Easy!
You can check out my channel on Youtube for more ideas. http://www.youtube.com/houstonchiropractor
See how I use my main keywords in my Youtube username? Do that too! (It all helps.)
Let me know what you think! Ask questions and leave your comments below.
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Sounds like I should start doing some videos.
These go on to youtube, but how does it promote our website?
I’ll be covering that more in depth in the next week’s post.
Once again, you are right on the money. We have been doing videos for some time now and it pays off in many ways. They let patients feel like they know you and your office long before they walk in the door. Great Job!
It makes me feel a lot better to know that a video should be two minutes or less!
Kathy Doyle, D.C.
Two minutes is doable! Next issue to work is how to superimpose graphics on the video, like when the NUCCA doc demonstrates the complex lever mechanism in the legs and arms….
This will be the next phase of website building. Thx for the info. When I’m ready I’ll be calling for some help.
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