Who Are You Going To Be Online?

January 14, 2010

This may seem like a no-brainer, but who are you going to be online? Very professional academic-type chiropractor? Zany, over-the-top-for-health chiropractor? Family “I just want to help my community” Chiropractor? Maybe “chiropractic rules and everything else is bad” chiropractor?
It’s not up to me. I’m not even saying that one is better than the other. The [...]

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Do You Think It’s Going To Get Easier?

January 6, 2010

If you haven’t yet stepped up to the plate to get your online marketing in place, I have to ask; “Do you think it’s going to get easier?”
It’s really no big deal to get a website up that shares basic information your office. Many docs overthink this whole process, feeling like it doesn’t really matter [...]

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What Should You Blog About?

December 22, 2009

“Someone told me I’m supposed to be blogging?”
There are many ways to market your practice online, and blogging is just one option. I suggest for anyone doing internet marketing, that they don’t jump into areas that they don’t want to do.
If you try to do aspects of marketing that you hate, it’s going to come [...]

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What’s The Easiest Way To Build Links?

December 15, 2009

This week’s post covers another common question; “What’s the easiest way to build links?” The world of Search Engine Optimization (SEO) can be overwhelming when you’re first starting out. Are you doing the right stuff? The wrong stuff? What about all these e-mails you get promising you access to a “link network” for just $100. [...]

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How To Convert Site Lookers Into Phone Callers

December 8, 2009

Recently, I asked the question; “What do you really want to know about marketing your practice online?” One of the questions was about turning site “lookers” into phone “callers.” Great question!
The question is, why does someone look for a chiropractor in your area, come to your website, and then leave the site without calling you? [...]

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